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Nov

10

2007

Long Tails: A Whole New World of SEO

Posted by hattersworkshop | Comments : (0)     

Category : SEO / SEM, Technology

What is a Longtail?

A website Long tail refers to the long list of unique search engine terms at the bottom of your search engine terms list in Analytics. According to Google, about half of the search engine terms used to find sites on the internet are unique, but even though uncommon, they are the essence of group wisdom and by examining them it is possible to find nuggets of truth. Some of them might be extremely relevant to the content of that page and could in fact be better at describing the content of the page than the keywords you’re already using. Most are not.

Until now, there has not been a way to graph or quantify these results into meaningful data, but like sever logs is to analytics, HitTail is to longtail.

HitTail is a free service that reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. It present these terms to you as suggestions that when acted on can boost the natural search results of your site.

HitTail does it’s job through a tracking code that you’ve to implement in your site.

Here is the video demo.
youtube=http://www.youtube.com/watch?v=nWAlwr_g8dA&rel=1&border=0

I’ve installed this on my site as a trial. First impressions are good, but I have almost no data so it’s impossible to say if the changes are effective. Check back soon!

November 28th Update: The review is in!

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