I just got back from a paper breakfast with the ICC (Independent Creative Club) and Lee Moody of Mohawk Paper. As a web guy I don’t typically get a lot of requests for print work – but I still like knowing what’s going on in related fields. There is some cool stuff going on with paper these days and it’s all about sustainability.

As a society we’re progressed from styrofoam boxes, to cardboard boxes and “green” packaging, but now print advertising going even further. Companies in the past used to call themselves green because they added “to help reduce office waste please do not print this page” to the bottom of their email. A modern day green company looks like this: Maintain and care for your own forest and natural resources, produce everything with wind energy, minimize waste, and inform your consumers about making impactful choices. That’s pretty green.

The Mohawk reps talked about different papers on different digital printers. I guess it’s a new thing for paper companies to offer digital papers, but with the cost of digital coming down more and more, the window for cost effective printing is getting larger so more people are taking advantage of it.

And the breakfast was great too. Thanks Lee!
For more information on local CT design events, check out the ICC on Meetup.com