Fliers cost money and everyone throws them out. Myspace and Facebook take too long and you have to know a college kid with enough time to do nothing other than friend 8000 people on each service and then spam them day and night with messages, comments, and bulletins every time you throw an event.
Twitter is the next step. It’s like word of mouth with instant gratification and all the linkable goodness the web provides. Event pictures, videos, and reviews are all done via text message style communication and from the promoter’s prospective it’s even better because it’s public.
Spris in Hartford is already on this trend, but I think they can go further. You don’t have a lot of options to customize your account’s appearance in Twitter, but you can customize the background a little bit to add some function in there, like contact info for bottle service, emails for djs to send a demo, the flier for the month’s party, etc.
I see this going a lot of different ways. Makes me think that the next hot wave of ideas will be ways for people with huge Twitter lists to make better use of their lists and manage them it ways that makes sense.
