Below are my notes from Witney Hess’s presentation “Whats your Problem” at An Event Apart Boston 2012:
Design for the Truth:
- Keep asking Why
- Be Obsessed with the problem – not the solution
- Question your assumptions
- Assumptions are things believe without reason or facts
“If I had one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the solution.” – Albert Einstein
The problem is OUT THERE, not at your desk
Conduct user interviews to find the problem
After 5 Whys? You generally have the problem.
Example given is teachers not logging into a system…

Fishbone Diagram:

Crafting a Problem Statement:
Who Needs What Because Why
Teachers in non-sales regions need an in-depth onboarding process because they aren’t using critical settings.
Be bold - Stay focused on the problem, not the solution. When you focus on the solution you only see the single solution which may not be the best solution. Stay focused on the problem, not the solution.
Life is too short to waste it solving the wrong problems